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Silky Soft Plumping Cream jar with a woman smiling on an orange and gray background

AGEING is a reality.
But the joys of youth can be ageless.

Discover transformative products with dual-action technology that reverse the negative signs of ageing while lifting your mood.

LIMITED EDITION FESTIVE SET

A thoughtful gift for someone you love, or the perfect way to treat yourself.

Swiss Innovation,
Inside and Out

Born in Switzerland, LOYA is a next-generation wellness brand built on science, not fluff. Our formulas combine patent-pending biotechnology with clinically proven ingredients to support skin longevity, backed by both in vitro and in vivo studies.

At the core is our Swiss-developed dual-action technology. MicroBloom™-SH, a unique delivery system, helps active ingredients reach the deeper layers of your skin for maximum benefit and doubles collagen production*, helping your skin recover what time took away. We also added HappyFeelBoost™, a neurocosmetic complex that supports emotional wellbeing and turns your daily routine into a small moment of reset.

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Uncover the Magic of Science Backed Skincare

Scientifically formulated with 11 patented ingredients, clinically proven dual-action technology to give both functional and emotional benefits.

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AWARD WINNING BRAND

Celebrated across beauty’s most trusted voices.
Discover the LOYA formulas that the industry has loved the most.

MARIE CLAIRE SKIN AWARDS 

MARIE CLAIRE SKIN AWARDS 

LOYA won Best New Brand, with Marie Claire describing it as “re-imagined Swiss-engineered skincare for a new generation.”

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TATLER BEAUTY AWARDS

TATLER BEAUTY AWARDS

The Plumping Cream hailed as a “neurocosmetic” that plumps, hydrates, and restores balance inside and out.

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WOMAN&HOME BEAUTY AWARDS

WOMAN&HOME BEAUTY AWARDS

LOYA HealthyGlow 3-in-1 Cleanser featured as best foaming cleanser, transforming the chore of cleansing into a pampering ritual.

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MEN'S HEALTH AWARDS

MEN'S HEALTH AWARDS

LOYA’s SupeRevese Serum has been named as one of the “standout products worthy of a spot on your shelves ”, a skin savior with powerhouse formula.

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LOYA PRIVÉ
A More Youthful You = More Rewards

We care about your results as much as you do. That’s why we created our loyalty programme to support and reward your journey towards visible rejuvenation.

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Increased efficacy and incredible results

Our AI face diagnostic tool will track your progress for a truly personalised experience and even better outcome.

Skincare

Advanced, patented formulas based on a deep understanding of skin structure, function, and skin regenerative mechanisms.

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