With more than 11 patents to our name, we are not simply innovating; we are setting new standards for the industry. LOYA formulas always push the boundaries with next-gen, targeted ingredients that work on multiple levels for faster absorption, deeper delivery, and visible results.
56 High-Performance Skincare Ingredients
Blending Swiss innovation with all-natural bioactive ingredients from Japan, Italy, France, Switzerland and Korea, each product is formulated with at least two patented actives targeting the key signs of ageing:
Ayurvedic Andrographis paniculata extract, Japanese Ume Extract, Ectoine, patented Shikimic Acid Technology and Plant-Mineral Complex, Copper Tripeptide (GHK-Cu) Technology, Dipeptide Diaminobutyroyl Benzylamide Diacetate (Tripeptide-3), Acetyl Tetrapeptide-5.
Everything from bioactive compounds to our proprietary extracts is without gluten, GMOs, parabens, synthetic fragrance, sulfates (SLS & SLES), silicones, DEA, heavy metals, talc, and petrolatum/paraffin/mineral oil.
4 PATENTED HAIRCARE BIOTECHNOLOGY INNOVATIONS
Our patented technologies with validated biological performance: colour, growth, repair, protection, and scalp hydration targeting the key pillars of hair health
Anti-Grey Hair Complex
Designed to support colour longevity while promoting a healthier, more balanced scalp. In testing, the ingredient demonstrated a 32% increase in melanin production(1) , a 70% reduction in Malassezia furfur—a microbe associated with dandruff (2)—and antioxidant activity 37% stronger than Vitamin C (3), helping protect the scalp from oxidative stress.
Amino Acids Hair Growth Longevity Complex
Developed to enhance fuller-looking hair by helping optimise the scalp environment and support the hair's natural growth cycle. By promoting healthy follicle function, it helps encourage stronger, more resilient hair over time.
3-in-1 Hair Restoration Complex
A biodegradable vegetarian system with Shikimic Acid, Arginine and Malic Acid, targets the signs of hair damage by helping strengthen and smooth the cuticle by supporting keratin interactions, hydrogen bonds, and the hair’s disulfide network.
Hair Protection Technology, powered by Chitosan Hydrochloride (fungi-derived)
Helps protect hair from daily environmental stressors and heat styling while supporting stronger, healthier-looking strands. In laboratory testing, it demonstrated up to 90% improvement in cuticle condition, a 30% increase in visible hair density (4) and 71% protection against heat damage at temperatures up to 200°C(5).
* (1) In vitro tested with non-cytotoxic concentrations in vitro on melanoma cell culture. (2)Evaluated against Malassezia furfur (ATCC 14521) from 2.0 × 10^4 CFU/mL (3) Mitigates oxidative stress, a primary antagonist to melanogenesis (4)In vitro test. Scanning Electron Microscopy evaluation. (5) In vitro test. Instrumental Thickness Measurement (ARAM Hair analyser)
Behind the Active Ingredients
We built LOYA around performance with patent-pending, precision-targeted ingredients and formulas tested both in vitro and in vivo.
Microbloom™-SH
This patented biotechnology delivers the most bioavailable copper tripeptide and powerful botanical extracts precisely where needed — stimulating collagen production, deeply hydrating, and reducing redness.
The Ayurvedic Influence
Our breakthrough Andrographolide-based innovation is designed to optimise the pathways between your brain and skin, helping you overcome the physical effects of stress and fatigue head-on.
The Hydration Stabilizer
Ectoin creates a protective hydration shield around cells, helping to lock in moisture, improve skin hydration, and reduce water loss.
The Super Antioxidant
Japanese Ume Extract is a LOYA secret weapon designed to rejuvenate and brighten for a more youthful, even-toned complexion by way of three key benefits.
Biotechnology meets neuroscience
At LOYA, we go beyond just physical care. Our products are designed to address all aspects of ageing, including the emotional. Featuring our proprietary Microbloom™-SH ensuring holistic beauty longevity and HappyFeelBoost™ technology that uplifts your mood*.
