HAIRCARE

A lift for your hair, with a boost to how the ritual feels. Discover science-led care for damaged lengths, thinning and early greying, created to support stronger, healthier-looking hair and a more positive mood.

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Ultra Strands Leave-In

Ultra Strands Leave-In

Restoring the hair cuticle by up to 90% (1) with patented fungi-derived Hair Protection Technology

£80
£80
Silver-Away Serum

Silver-Away Serum

Boosting melanin production by 32%(1) with our patented Anti-Grey Complex

£80
£80
Follicle-Boost Serum

Follicle-Boost Serum

Boosting hair papilla cell activity by +82%* with our patented Amino Acids Hair Growth Longevity Complex

£80
£80
Hair & Scalp Revive Shampoo

Hair & Scalp Revive Shampoo

Strengthen the scalp barrier while helping reduce damaged hair for smoother, more resilient hair

£90
£90

Longevity care for hair, scalp and mood

LOYA haircare brings the brand’s dual-action philosophy to the changing needs of hair and scalp. The collection targets three distinct concerns—visible damage, thinning and early greying—through lightweight formulas designed to fit easily into a daily routine.

Ultra Strands Leave-In cares for dry, dull, frizzy or damaged lengths. Fungi-derived Hair Protection Technology and a 3-in-1 Hair Restoration Complex help smooth the cuticle, improve softness and shine, and protect hair from environmental stress and heat styling without weighing it down.

Silver-Away Serum provides targeted scalp care when the early visible signs of greying are the main concern. Its Anti-Grey Complex is designed to help maintain natural-looking hair colour while supporting a balanced scalp environment. Follicle-Boost Serum focuses on thinning, shedding and weak strands, helping support healthier follicle function and stronger, fuller-looking hair over time.

Swiss biotechnology meets neuroscience across the range. Precision actives address visible hair and scalp needs, while HappyFeelBoost™ brings a sensorial element created to support emotional balance and a positive mood. A lift for your hair, a lift for your mood*—the LOYA approach expressed through a complete care ritual.

Choose the product aligned with your main concern or combine a daily scalp serum with Ultra Strands Leave-In for care from root to length. The formulas are suitable for a wide range of hair types and textures and are designed to leave hair feeling cared for, never coated.

*Linked to LOYA’s neuroscience-developed fragrance technology.