As featured in
Science-backed skin & hair care
Silky Soft Plumping Cream
Collagen boosting cream with high-grade peptide for up to 20% less wrinkle volume* in 1 week
Healthyglow 3-in-1 Cleanser
Cleanser with shikimic acid to gently exfoliate and patented complex to strengthen skin barrier
SupeReverse Serum
Hero Serum with 4D hyaluronic acid for hydration and Japanese Ume for 20% more skin elasticity* in 1 week
Radiance Eye Cream
Eye cream with muscle-relaxing acetyl tetrapeptide to reduce expression lines
Resurfacing Dew Essence
Essence with trio of AHAs acids to smooth texture and ectoine for 200% more skin moisture * in 12 days
SuperCorrect Serum
Anti pigmentation serum with liposomal niacinamide & vitamin C complex for 26% less melanin* in 8 weeks
DISCOVERY SET
Limited set with a complimentary bag and two hero products made to hydrate skin and lift the mood
Ultra Strands Leave-In
Restoring the hair cuticle by up to 90% (1) with patented fungi-derived Hair Protection Technology
Silver-Away Serum
Boosting melanin production by 32%(1) with our patented Anti-Grey Complex
Follicle-Boost Serum
Boosting hair papilla cell activity by +82%* with our patented Amino Acids Hair Growth Longevity Complex
Swiss Innovation Inside and Out
Born in Switzerland, LOYA is a science-driven wellness brand focused on skin and hair longevity. Our formulas combine advanced biotechnology with clinically proven ingredients, supported by in vitro and in vivo studies.
At the core is our Swiss-developed dual-action technology: MicroBloom™-SH enhances deep delivery of actives and doubles collagen production*, while HappyFeelBoost™ supports emotional wellbeing—turning your routine into a moment to reset.
Results-driven skin & hair care
Clinically proven patented formulas based on a deep understanding of skin & hair regenerative mechanisms.
Award-winning brand
Celebrated across beauty’s most trusted voices. Discover the products the industry has loved the most.
Marie Claire Skin Awards 2025
LOYA won Best New Brand, with Marie Claire describing it as “re-imagined Swiss-engineered skincare for a new generation.”
Tatler Beauty Awards 2025
LOYA Silky Soft Plumping Cream hailed as a “neurocosmetic” that plumps, hydrates, and restores balance inside and out.
Woman & Home Beauty Awards 2025
LOYA HealthyGlow 3-in-1 Cleanser featured as best foaming cleanser, transforming the chore of cleansing into a pampering ritual.
Men's Health Awards 2025
LOYA’s SupeReverse Serum has been named as one of the “standout products worthy of a spot on your shelves”, a skin savior with powerhouse formula.
