Shampoos

Cleanse, strengthen and restore without compromising scalp comfort. LOYA shampoos combine ultra-gentle cleansing with Swiss science-led formulas that support the scalp barrier and help damaged hair feel smoother, stronger and more resilient, paired with a sensorial ritual designed to support a more positive mood.

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Gentle daily shampoo for scalp barrier and hair re

LOYA shampoos provide ultra-gentle cleansing for both scalp and hair. Created for damaged, dry or stressed strands, the science-led formulas remove daily impurities while helping preserve natural moisture, support the scalp barrier and leave hair feeling smoother, softer and more resilient.

Hair & Scalp Revive Shampoo is the first step in the LOYA hair longevity routine. Its gentle cleansing system respects the scalp barrier, while Stellar™ helps maintain barrier strength and sebum balance. MicroBloom™-SH uses targeted dermal peptide delivery to visibly rejuvenate the scalp skin, creating a healthier-looking foundation for the hair.

Through the lengths, the 3-in-1 Hair Restoration Complex helps reduce visible damage and strengthen the hair structure. Green Caviar replenishes hydration, while 18-MEA helps restore the hair fibre’s protective lipid layer for improved softness, smoothness and resilience. Wasabi Flavone™ supports the hair follicle, and the Anti-Grey Complex helps support natural hair pigmentation.

Like every LOYA ritual, cleansing brings visible performance together with emotional wellbeing. HappyFeelBoost™ supports skin-brain communication through scent and skin sensory pathways, transforming an everyday shampoo into a sensorial experience designed to support a more positive mood.

Massage through wet scalp and hair, then rinse thoroughly. Follow with a targeted LOYA scalp serum for greying, thinning or shedding, and apply Ultra Strands Leave-In through the lengths for additional smoothness, strength and protection.

Explore LOYA shampoos for considered daily cleansing that supports a balanced scalp, smoother hair and a more rewarding start to your haircare ritual.